Espolón Tequila. A unique spirit and brand identity inspired by the artwork of Jose Posada. Defined creative strategy, packaging, brand systems and experiential through unique activation for consumers and brand ambassadors: Cocktail Fights.
Cocktail fights was awarded best experiential platform by parent brand Campari.
Brand campaigns and a custom Espolón typeface brought to life the unique personality of the brand and challenging consumers to “stir things up” creatively.
