A Bridge from one generation to the next.

For my father. When I became a dad I was surprised to find that there were few voices in contemporary culture that spoke to the generational shift in fatherhood. While the previous generation relied on traditional gender roles, our generation is seeking to redefine what it means to be a father. Vvolfpup is a conversation about the evolving role of men as parents. We are a community that represents diversity in fatherhood today.

Visual Identity. Editorial Design. Social. UI/UX Design. Art Direction.

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Vvolfpup

Our goal is to initiate conversations that inspire and educate, providing insight into becoming better men and better fathers.The first issue focuses on the concept of Legacy and what it means to be a bridge between generations. How does one’s philosophy on work and parenting impact his legacy? And how do you build traditions that create meaningful family culture in a clickbait environment?