Launched Walmart boldly into the Metaverse with a new immersive new world in the mega-platform Roblox. Created 21% Gen Z brand lift through forced reappraisal. Walmart Land is an ever-evolving virtual world with the best of fashion, style, beauty and entertainment commerce and a new community of over 30 million users. Defined full world build including brand design, gaming UI/UX, partnerships, virtual concerts and more.
